Brand Design and Packaging

Sunday, Nov 3, 2024

Category: Design and Digital Art

Tags: Graphic design Illustration Domestika

@ CibernautasORG

Andrea Gálvez and Martín Bedoya teach you, step by step, a methodology that will give you confidence when taking on the responsibility of developing

Learn how to create a strong visual identity for your brand and its products

Creating a brief, identifying the main problem to be solved, analyzing your competition, and defining your territory are some of the fundamental steps to start building a brand, prior to the creation of its visual identity. Peruvian studio FIBRA is specialized in branding for entrepreneurs and startups, and in this course, they show you their process to approach a brand identity and visual identity project for product packaging.

Andrea Gálvez and Martín Bedoya teach you, step by step, a methodology that will give you confidence when taking on the responsibility of developing an entrepreneur’s project. They provide you with the tools and structure so that, based on it, you can then let your creativity fly and begin to establish the visual identity for a brand and specifically, to apply it to the packaging of one of its products.

What is this course’s project?

Develop a brand project from scratch and apply it to the packaging of a product.

Who is this online course for?

This course is for graphic designers, creative directors, art directors, branding enthusiasts and of course, entrepreneurs.

Requirements and materials

You need basic knowledge of graphic design, as well as of Adobe Photoshop and Illustrator. Regarding materials, you will only need your computer with the mentioned programs installed.

Content

• U1

  Introduction

  • Presentation

  • Influences

  • What will we do in the course?

• U2

  Customer history

  • Brief written

  • Customer visit

  • Briefing meeting

  • Contrabrief

• U3

  Analysis and strategy

  • Competitor analysis

  • Map of territories

  • Golden circle

  • Our territory

  • Brand personality

  • Big idea

• U4

  Execution

  • Graphical analysis of the competition

  • Moodboard and budgets

  • Graphic path

  • Packaging design

  • Definition of the graphic system

  • Project closure

• FP

  Final project

  • Brand Design and Packaging

Passwords to decompress RAR files:
cibernautas.org
cursos.consiguelogratis.com
consiguelogratis.com
consiguelogratis
cursos.cibernautas.org