Photography for Graphic Designers: Create a Brand Book
Thursday, Dec 26, 2024
Master the art of developing visual identities with self-shot photos in this course. Create a compelling brand book to impress your clients!
Photography and graphic design are a powerful combination for bringing brands to life and making them authentic. This course teaches you how to build visual identities through photography, giving a brand a strong visual presence. By blending abstract design choices with tangible images, you will create a cohesive and meaningful visual language. Learn how to align photos with graphic elements such as logos, fonts, and colors for a harmonious brand representation.
Guided by Felix Finger, a seasoned graphic designer and photographer, you will discover how to plan and execute a photography-driven branding project. Felix will show you how to use photography to tell compelling visual stories that make a brand unique. At the end of the course, you will create a small style guide for a fictional business that incorporates both graphic and photographic elements
What is this course’s project?
You will create a mini-style guide that includes both graphic elements like logos and typography as well as a photographic series. This project will help you understand how to integrate photography into the branding process.
Who is this online course for?
This course is aimed at graphic designers who want to expand their skills with photography, as well as anyone interested in developing visual identities. Beginners in photography are also welcome, as long as they have a basic understanding of design processes. The course focuses on developing an intuition for combining photography and graphic design in creative projects.
Requirements and materials
Basic knowledge of Adobe Photoshop and Illustrator is helpful. You’ll need a camera (a smartphone camera will suffice) and no more than two lenses. A small softbox or simple flash would be beneficial, though not required.
Content:
- About me
- inspirations
- The Basics of Visual Identity
- Photography for graphic projects
- The photo equipment
- Briefing and Question Session 1
- Briefing and Question Session 2
- Visual Identity
- Plan the photo series
- taking photos
- Select photos
- post-processing photos
- Creating a Brandbook
- Final project